Fullscript visual brand guidelines
This guide is an essential resource for maintaining Fullscript’s visual integrity across all channels. It covers our logos, colors, typography, and more to keep our look consistent.
By following these guidelines, you help strengthen our brand and make sure it connects well with our audiences. If you aren’t sure if your or someone else’s creation is on-brand, please email marketing@fullscript.com.
Videography
Captured video brings movement to the stories we tell. For consistency, we have guidelines around composition, color, lighting, and more.
Other video elements
Fullscript’s videography encompasses more than just the captured image.
Sound design
Choose mellow, softer toned, natural, oddly pleasing sounds, grounded in the physical (e.g. mouse clicks). While keeping minimalism in mind, aim for music that feels like it is connected to technology.
Voice over
Strive for authentic, genuine, and inspiring reads that try to inspire before it tries to sell. Our voice actors are real people, believable, and are conversational with a tone that feels more intimate to the individual.
Music
Choose music tracks with unique qualities and inspiration drawn from plucked strings. Chosen music makes use of a progression, and carry momentum. Emotion can be used if fitting for the context of the video.
Sound design
Choose mellow, softer toned, natural, oddly pleasing sounds, grounded in the physical (e.g. mouse clicks). While keeping minimalism in mind, aim for music that feels like it is connected to technology.
Voice over
Strive for authentic, genuine, and inspiring reads that try to inspire before it tries to sell. Our voice actors are real people, believable, and are conversational with a tone that feels more intimate to the individual.
Music
Choose music tracks with unique qualities and inspiration drawn from plucked strings. Chosen music makes use of a progression, and carry momentum. Emotion can be used if fitting for the context of the video.
Product animation
Product animation helps illustrate features in a more intuitive way which can help our audiences understand our product’s function and value easier.
The storyboard should be simple and understandable. Ideally the story can be built as a looping animation to create a seamless story flow. It doesn’t need to reflect the complete experience. An abstract, simplified version suffices.
Brand resources
Explore other brand resources available to the Fullscript Team.
Internal brand resources
Find wallpapers, signatures, icons, and more in our shared drive.
Fullscript writing guide
Learn how to write on behalf of Fullscript and keep our brand consistent.
Website design system
Explore the design system of components that bring our website to life.
Product design system
Explore the Aviary system discover the building blocks of our product.
Internal brand resources
Find wallpapers, signatures, icons, and more in our shared drive.
Fullscript writing guide
Learn how to write on behalf of Fullscript and keep our brand consistent.
Website design system
Explore the design system of components that bring our website to life.
Product design system
Explore the Aviary system discover the building blocks of our product.