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This guide is an essential resource for maintaining Fullscript’s visual integrity across all channels. It covers our logos, colors, typography, and more to keep our look consistent.
By following these guidelines, you help strengthen our brand and make sure it connects well with our audiences. If you aren’t sure if your or someone else’s creation is on-brand, please email marketing@fullscript.com.
Fullscript’s color palette is divided into two: core colors and expanded colors. It’s important to know the distinction between the two and their use cases. Fullscript and Emerson Ecologics have different core palettes but share an expanded palette.
Our core palettes represent the main corporate colors for Fullscript and Emerson Ecologics. They are foundational to our designs and are used in greater quantities than our expanded palette in the majority of situations.
Our expanded color palette allows for greater variety. This more vibrant palette projects health and wellness. They can be used to support campaigns and to draw attention when used in icons, labels, and illustrations.
Our core palettes represent the main corporate colors for Fullscript and Emerson Ecologics. They are foundational to our designs and are used in greater quantities than our expanded palette in the majority of situations.
Our expanded color palette allows for greater variety. This more vibrant palette projects health and wellness. They can be used to support campaigns and to draw attention when used in icons, labels, and illustrations.
Our colors have been chosen to meet AA Level Web Content Accessibility Guidelines (WCAG) to ensure accessibility for all. Text must be in shades 600 to 900 to adhere to accessibility guidelines. Shades 500 to 100 are primarily used for backgrounds and decorative elements.
These examples note that Fullscript green is not accessible as a text or background color. Use gray 700 for text where possible to ensure clear accessibility compliance.
Explore other brand resources available to the Fullscript Team.
Find wallpapers, signatures, icons, and more in our shared drive.
Learn how to write on behalf of Fullscript and keep our brand consistent.
Explore the design system of components that bring our website to life.
Explore the Aviary system discover the building blocks of our product.
Find wallpapers, signatures, icons, and more in our shared drive.
Learn how to write on behalf of Fullscript and keep our brand consistent.
Explore the design system of components that bring our website to life.
Explore the Aviary system discover the building blocks of our product.