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Color

Fullscript’s color palette is divided into two: core colors and expanded colors. It’s important to know the distinction between the two and their use cases. Fullscript and Emerson Ecologics have different core palettes but share an expanded palette.

Core palettes

Our core palettes represent the main corporate colors for Fullscript and Emerson Ecologics. They are foundational to our designs and are used in greater quantities than our expanded palette in the majority of situations.

Expanded palette

Our expanded color palette allows for greater variety. This more vibrant palette projects health and wellness. They can be used to support campaigns and to draw attention when used in icons, labels, and illustrations.

Core palette – Fullscript
FS green
#88B04B
White
#ffffff
Grey 900
#212933
Grey 800
#2E3A47
Grey 700
#36485C
Grey 600
#475A70
Grey 500
#596D84
Grey 400
#C8D3E0
Grey 300
#E6EDF5
Grey 200
#F5F7FA
Grey 100
#FCFEFF
Green 900
#0F3D26
Green 800
#244C38
Green 700
#275E43
Green 600
#307553
Green 500
#86B09B
Green 400
#B6CEC2
Green 300
#D1E0D9
Green 200
#EBF2EF
Green 100
#FAFFFC
Core palette – Emerson Ecologics
FS green
#88B04B
White
#ffffff
Grey 900
#212933
Grey 800
#2E3A47
Grey 700
#36485C
Grey 600
#475A70
Grey 500
#596D84
Grey 400
#C8D3E0
Grey 300
#E6EDF5
Grey 200
#F5F7FA
Grey 100
#FCFEFF
Blue 900
#143557
Blue 800
#194673
Blue 700
#21588F
Blue 600
#3971A8
Blue 500
#5D96CE
Blue 400
#88B1D9
Blue 300
#C0D8F0
Blue 200
#E6F1FC
Blue 100
#F5FAFF
Expanded palette – Fullscript and Emerson Ecologics
Blue 900
#143557
Blue 800
#194673
Blue 700
#21588F
Blue 600
#3971A8
Blue 500
#5D96CE
Blue 400
#88B1D9
Blue 300
#C0D8F0
Blue 200
#E6F1FC
Blue 100
#F5FAFF
Red 900
#68182A
Red 800
#800D25
Red 700
#980B29
Red 600
#AF2645
Red 500
#C6516A
Red 400
#E296A6
Red 300
#F0C4CD
Red 200
#FEEEF2
Red 100
#FFF7F9
Purple 900
#17043E
Purple 800
#2A174F
Purple 700
#3B2566
Purple 600
#533E7D
Purple 500
#8471AB
Purple 400
#B9ABD5
Purple 300
#D7CEE9
Purple 200
#F2ECFE
Purple 100
#FCFAFF
Orange 900
#693A11
Orange 800
#784213
Orange 700
#8E4D14
Orange 600
#B4631D
Orange 500
#CF8545
Orange 400
#E7B88F
Orange 300
#F3D8C0
Orange 200
#FFF3E8
Orange 100
#FFFAF5
Sand 900
#3E3114
Sand 800
#5E4D27
Sand 700
#90805B
Sand 600
#A89976
Sand 500
#DACCAA
Sand 400
#E4D9C2
Sand 300
#EFE8DA
Sand 200
#F6F1E5
Sand 100
#FBF9F5

Accessibility

Our colors have been chosen to meet AA Level Web Content Accessibility Guidelines (WCAG) to ensure accessibility for all. Text must be in shades 600 to 900 to adhere to accessibility guidelines. Shades 500 to 100 are primarily used for backgrounds and decorative elements.

These examples note that Fullscript green is not accessible as a text or background color. Use gray 700 for text where possible to ensure clear accessibility compliance.

Brand resources

Explore other brand resources available to the Fullscript Team.

Internal brand resources

Find wallpapers, signatures, icons, and more in our shared drive.

Fullscript writing guide

Learn how to write on behalf of Fullscript and keep our brand consistent.

Website design system

Explore the design system of components that bring our website to life.

Product design system

Explore the Aviary system discover the building blocks of our product.