Typography

Besley and Mulish create a dynamic duo that balances tradition with innovation and feels trustworthy, professional, kind, and calm. Our typography is a representation of the bridge we’re building between conventional and whole person medicine.

Besley

We use Besley Regular or Medium for headlines (H1s in product) and sometimes subheadlines (H2s in product). Regular and Medium evoke a feeling of calm and refinement. Larger weights start to feel like a wild west saloon. Please reference the short-form, long-form, and email tabs to understand proper usage.

Mulish

We use Mulish to compliment Besley for Fullscript-branded materials. It features seven font weight options, giving us plenty of variety for drawing attention to keywords or bold statements.

For font colours we typically use Grey 700 on white backgrounds and pure white on dark backgrounds. There are some exceptions in special cases but this is what should be used the majority of the time.

We use Mulish Black or Mulish SemiBold for subheadings and Mulish regular for body copy. Any other font weight combinations are typically used for unique circumstances such as a campaign.

Brand resources

Explore other brand resources available to the Fullscript Team.