Fullscript visual brand guidelines
This guide is an essential resource for maintaining Fullscript’s visual integrity across all channels. It covers our logos, colors, typography, and more to keep our look consistent.
By following these guidelines, you help strengthen our brand and make sure it connects well with our audiences. If you aren’t sure if your or someone else’s creation is on-brand, please email marketing@fullscript.com.
Photography
Photography plays a central role in visual storytelling at Fullscript. It’s often used to help ground our conceptual product illustrations in reality. We follow a number of priniciples to guide our choices.
Our photography principles
Simple
Singularly-focused, simple concepts with space to create focus and house our message.
Bright
Optimistic, positive photography that helps create a sense of lasting vitality.
Authentic
A slice of life, not overly staged, and representing all of humanity’s shapes, tones, and sizes.
Clean
Whether with a backdrop, on set, or on location, the background should contrast, not distract.
Mellow
Calming, natural lighting and colors that help people breathe a sigh of relief.
Custom when possible
We have a beautiful library of custom Fullscript photos that should be our first pick. Access our photography library in our Design Resources drive.
Photography checklist
Use images that:
Feel natural and candid
Represent the diversity of the human race
Offer natural light and bright scenes
Show ingredients and capsules that look natural in color
Represent scenarios relevant to whole person care
Resonate with our audience or provider modality if specified (Medical Doctors v.s. Naturopathic Doctors v.s. Chiropractors etc.)
Don’t use images that:
Portray negative emotions or feelings
Are sexualized
Show fake smiles
Have fake lighting or light flares
Show unnatural, pharmaceutical-looking pills
Have fake plants, leaves, or flowers
Are religious or show any religious holidays (ex., Christmas, Easter)
Use images that:
Feel natural and candid
Represent the diversity of the human race
Offer natural light and bright scenes
Show ingredients and capsules that look natural in color
Represent scenarios relevant to whole person care
Resonate with our audience or provider modality if specified (Medical Doctors v.s. Naturopathic Doctors v.s. Chiropractors etc.)
Brand resources
Explore other brand resources available to the Fullscript Team.
Internal brand resources
Find wallpapers, signatures, icons, and more in our shared drive.
Fullscript writing guide
Learn how to write on behalf of Fullscript and keep our brand consistent.
Website design system
Explore the design system of components that bring our website to life.
Product design system
Explore the Aviary system discover the building blocks of our product.
Internal brand resources
Find wallpapers, signatures, icons, and more in our shared drive.
Fullscript writing guide
Learn how to write on behalf of Fullscript and keep our brand consistent.
Website design system
Explore the design system of components that bring our website to life.
Product design system
Explore the Aviary system discover the building blocks of our product.