There’s a quote by legendary songwriter, and fellow Canadian, Leonard Cohen, “There’s a crack in everything, that’s how the light gets in.” I’m pretty sure he wasn’t talking about the healthcare system, but it’s an interesting lens to look through.
Our healthcare system is broken. Providers feel it every single day. Burnout is on the rise, and healthcare practices are under pressure – pressed for time and buried in administrative burden. Patients are feeling the heat, too, going to providers for care only to be treated like a number and a diagnosis. Their stories aren’t heard. The root causes aren’t addressed, and patients are sick and tired of being sick and tired.
$4.5 trillion in annual healthcare costs come from largely preventable chronic and mental health conditions.
– Centers for Disease Control and Prevention (2024)
The cracks are there – more visible than ever before – and we can see the light shining through. Those cracks have inspired the movement away from a fragmented system towards a more common-sense solution.
Whole person care addresses the root causes of symptoms and emphasizes prevention before prescription, considering lifestyle factors, like nutrition, exercise, and stress. It empowers patients to actively manage their health and connect with their healthcare provider for optimal physical and emotional well-being. This type of care is growing, gaining momentum, and Fullscript will not let up until it’s the standard.
Today, we take a huge step forward by launching an end-to-end diagnostics experience built to increase the impact and efficiency of your care cycle. This monumental leap comes with the added momentum of Fullscript’s recent acquisition of Rupa Health. Together, we will offer the most comprehensive clinical platform where providers have the infrastructure, information, and decision-support tools needed to deliver whole person care at greater scale.
Introducing labs on Fullscript
We’ve simplified and streamlined the lab testing process like we did with supplements, and acquiring Rupa Health sets us up to innovate our new labs solution even faster.

Healthcare providers can now offer their patients end-to-end diagnostic labs and specialty testing from some of the industry’s most trusted lab companies. Providers get a single place to recommend, manage, and review lab results for the blood tests and specialty kits they rely on every day.
It’s a better experience for providers and for their patients. Labs on Fullscript is designed to guide patients through the testing process more effectively, promoting adherence and reducing the number of calls and emails to your practice. We’ve also ensured patients get competitive pricing, so this more seamless, elevated labs experience will save them money, too.

All in all, adding labs to Fullscript helps you deliver a testing experience that’s easier on your practice and your patients, making whole person care more obtainable and scalable.
But your care cycle doesn’t stop at diagnostics, and neither did we.
Making health routines easier to track—for everyone
We’re enhancing the Fullscript platform to help patients feel less overwhelmed with adherence tools to help them stick to their health routines. That starts and ends with the Fullscript patient app, available on iOS. The best part is that as patients use the app to manage their products, you get a clearer picture of their routine.

Our “currently taking” feature is an adherence partner for your patients, providing dose and refill reminders while capturing data that gives you real-time insights into their supplement and medication habits. This helps your patients stay on track, and you spot important deficiencies and sneaky nutrient depletions from meds.
It’s just one of the ways Fullscript’s patient mobile app builds a stronger connection between providers and patients while boosting adherence. It also puts your supplement plans in the palm of their hand – keeping recommendations and refills within reach.
Seeing the whole patient picture a whole lot faster
Now, when it comes to building those personalized plans, we want to help power your process while keeping your expertise at the forefront of decision-making. The future of Fullscript makes writing a comprehensive, data-driven supplement plan quicker and easier than ever before.
Fullscript is testing an advanced, plan-writing assistant that analyzes the data from the patient profile, and generates evidence-based ingredient suggestions that consider conditions, demographics, potential medication depletions and contraindications, as well as selected lab markers.

These suggestions are designed to save you valuable time in the plan writing process using the latest ingredient information and advanced learning, while still giving you control over what’s best for each patient.
When those plans are optimized and delivered, Fullscript will always be you and your patients’ best source for the leading evidence-based, clinically effective supplement brands on the planet. We invest over $10,000,000 annually into quality sourcing, product testing, and facility audits to ensure your patients receive pure, potent products that drive better outcomes.
Making healthcare whole starts with you
Today marks the launch of a full suite of clinical tools designed to serve your practice’s needs at every stage of the care cycle, from diagnostic testing all the way to dose reminders.
That’s “what” we’re delivering, but it’s our “why” that really matters.
Today renews our commitment to your practices and making decisions, enhancements, and advancements that serve providers first. These features and tools aren’t what makes Fullscript great. You are. Providers, like you, determined to deliver the quality whole person care that their patients deserve. Providers willing to do the work, take the time, and personalize the plans.
Together, we stand at this pivotal moment in healthcare. Whole person care is the future we want to see. It’s the key to turning the tide on chronic disease, provider burnout, and patient disengagement. Innovation and inspiration can help us transform the healthcare system. With every innovation we bring forward, we’re making whole person care more attainable, scalable, and impactful. With every outcome you deliver, you’re inspiring providers and their patients with what’s truly possible.
Fullscript’s “why” is all of you. Together, we have the power to overcome any pitfalls and give everyone – providers and patients – the healthcare system they deserve.
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