Fullscript visual brand guidelines
This guide is an essential resource for maintaining Fullscript’s visual integrity across all channels. It covers our logos, colors, typography, and more to keep our look consistent.
By following these guidelines, you help strengthen our brand and make sure it connects well with our audiences. If you aren’t sure if your or someone else’s creation is on-brand, please email marketing@fullscript.com.
Fullscript logo
It’s our job to protect the integrity of our logo at all times. That includes its wordmark and leaf symbol. Follow these guidelines to use the Fullscript logo appropriately in a variety of contexts.
Light backgrounds
Use the green and gray version of our logo on white–light backgrounds.
Dark backgrounds
Use the green and gray version of our logo on dark 500-900 colors and dark image backgrounds.
Light-midtone backgrounds
Use the full gray version of our logo on light–midtone colors.
Midtone-dark backgrounds
Use the full white version of our logo on midtone–dark colors.
Protecting our wordmark
This grid represents the minimum space required for separating the wordmark from competing elements.
Protecting our leaf symbol
This grid represents the minimum space required for separating the leaf symbol from competing elements.
Incorrect usage
- Do not apply non-approved colors.
- Do not use the logo to create sub-brands.
- Do not apply gradients or effects.
- Do not alter the elements of the logo.
- Do not distort the logo in any way.
- Do not use the logo as an active graphic element.
Emerson Ecologics logo
It’s our job to protect the integrity of our logo at all times. That includes its wordmark and leaf symbol. Follow these guidelines to use the Fullscript logo appropriately in a variety of contexts.
Light backgrounds
Use the green and gray version of our logo on white–light backgrounds.
Dark backgrounds
Use the green and gray version of our logo on dark 500-900 colors and dark image backgrounds.
Light-midtone backgrounds
Use the full gray version of our logo on light–midtone colors.
Midtone-dark backgrounds
Use the full white version of our logo on midtone–dark colors.
Protecting our wordmark
This grid represents the minimum space required for separating the wordmark from competing elements.
Protecting our leaf symbol
This grid represents the minimum space required for separating the leaf symbol from competing elements.
Incorrect usage
- Do not apply non-approved colors.
- Do not use the logo to create sub-brands.
- Do not apply gradients or effects.
- Do not alter the elements of the logo.
- Do not distort the logo in any way.
- Do not use the logo as an active graphic element.
Co-branding
As a general principle always keep the logo a “C” space away from any partner logos, competing graphics, visuals or messaging.
Logo placement
The graphic elements and overall shape of partner logos will vary greatly. Use these placement examples as a guide. The partner logo should appear optically balanced, while respecting the minimum distance specified.
This system is flexible in that a logo can be vertically centered with the Fullscript logo, or sit on its baseline depending on the partner logo style and format.
Fullscript-led
For all materials where the Fullscript message and brand are used, the Fullscript logo must appear before the partner logo to ensure correct brand association. These would include any and all materials created specifically by Fullscript.
Partner-led
When a partner creates their own advertisement or social post, it should reflect their brand before Fullscript’s. In these instances, the partner brand takes the lead and is supported by the Fullscript logo.
The graphic elements and overall shape of partner logos will vary greatly. Use these placement examples as a guide. The partner logo should appear optically balanced, while respecting the minimum distance specified.
This system is flexible in that a logo can be vertically centered with the Fullscript logo, or sit on its baseline depending on the partner logo style and format.
Sub-branding
All sub-brand requests must come through the Marketing Team to ensure they align with our system and represent the initiative effectively. Contact a Creative Team teammate on Slack or email marketing@fullscript.com.
With full logo
Full logo sub-branding for external-facing initiatives must be created with the Marketing Team and have a business case.
Any sub-brand that includes our logo brings awareness to Fullscript but adds a layer of complexity to promote the sub-brand. For this, we reserve full logo sub-branding for distinct and marketable Fullscript services or offerings. Note that materials using this logo should NOT include an additional separate Fullscript logo. This logo treatment covers it.
With logo symbol
For all materials where the Fullscript message and brand are used, the Fullscript logo must appear before the partner logo to ensure correct brand association. These would include any and all materials created specifically by Fullscript.
Internal
Internal programs that need a brand identity should be discussed with and created by the Marketing Team. Internal branding should be done sparingly and only when there is a distinct need to bring awareness company-wide. We may not be able to accommodate every request, but we’re happy to discuss your needs. Please reach out!
Full logo sub-branding for external-facing initiatives must be created with the Marketing Team and have a business case.
Any sub-brand that includes our logo brings awareness to Fullscript but adds a layer of complexity to promote the sub-brand. For this, we reserve full logo sub-branding for distinct and marketable Fullscript services or offerings. Note that materials using this logo should NOT include an additional separate Fullscript logo. This logo treatment covers it.
Brand resources
Explore other brand resources available to the Fullscript Team.
Internal brand resources
Find wallpapers, signatures, icons, and more in our shared drive.
Fullscript writing guide
Learn how to write on behalf of Fullscript and keep our brand consistent.
Website design system
Explore the design system of components that bring our website to life.
Product design system
Explore the Aviary system discover the building blocks of our product.
Internal brand resources
Find wallpapers, signatures, icons, and more in our shared drive.
Fullscript writing guide
Learn how to write on behalf of Fullscript and keep our brand consistent.
Website design system
Explore the design system of components that bring our website to life.
Product design system
Explore the Aviary system discover the building blocks of our product.