BRAND GUIDELINES

Fullscript visual brand guidelines

This guide is an essential resource for maintaining Fullscript’s visual integrity across all channels. It covers our logos, colors, typography, and more to keep our look consistent.

By following these guidelines, you help strengthen our brand and make sure it connects well with our audiences. If you aren’t sure if your or someone else’s creation is on-brand, please email marketing@fullscript.com.

Logo Color Typography Icons Photography Videography

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Icons and illustrations

Icons and illustrations engage audiences and add context to our content. Our illustrations are distilled versions of our platform and are built using circles, capsules, angles, and rounded shapes.

Our visual language

Building on the organic shapes in our logo, we use its DNA to create a visual connection to natural shapes and elements.

These simple, round and soft-edged shapes create a core aesthetic that informs our visual language.

Though they don’t carry tangible meaning onto themselves, together, they help to create a consistent, friendly, and approachable visual brand.

They also act as devices that draw attention to important content – allowing us to steer the visual conversation.

Iconography

Our icon style is based on Font Awesome – an icon family that also reflects our basic visual language. They should always be used in the light font weight.

Our icons are line-based – making them simple, sophisticated, and clear. Using the expanded color palette can help icons stand-out. Iconography is often used for landing pages, IMAT handouts, bulleted lists in emails, and any other application where they can simply support an idea without becoming the main focus. Icons are most commonly used in the 600 colour shade.

Access our icon library in our Design Resources drive.

Illustrations

Illustrations engage audiences and add context to our content. Fullscript illustrations are distilled versions of our platform and are built using our guiding principles of circles, capsules, angles, and rounded shapes. Access our illustration library in our Design Resources drive.

Flat and rounded

Our illustration style should remain flat. The lines, curves, and shapes that make up the illustration should all be based on rounded geometric shapes. Try to avoid hand-drawn, asymmetrical shapes.