Healthcare practitioners are always looking for ways to help their patients. They look for software and tools to make patient care more convenient and accessible. They offer virtual appointments for those who might not be able to make it to the clinic and extend hours to serve those who might have conflicts during the day. Practitioners also focus on making treatment plans affordable to patients without risking impact and quality of care.

In addition to shifting towards online care, diversifying services has been the key to success for many integrative practitioners. With this rise in virtual care, additional services, and preventative care, practitioners are balancing a lot more. Fullscript has been a vital tool for easy, affordable, and quality supplement dispensing, offering more features to practitioners than any other supplement platform.

A practitioner’s insight

Geri Brewster, RD, MPH, CDN is an integrative practitioner, specializing in pediatrics, auto-immune, food science, gut health, and neurological conditions. Her 30+ years of experience in the integrative space has allowed her to become a champion of treating clients in a holistic approach.

Even in the early days of her career, Geri Brewster was applying a functional approach to her studies in becoming a registered dietitian (RD). She was able to expand her interests in functional nutrition when she was recruited as Director of Nutrition role at the Atkins Center for Complementary Medicine. Naturally, she connected with Fullscript in 2015 and ever since has been a practitioner dispensing supplements to her clients, online.

While exploring Fullscript, Geri was exposed to the many features on the platform. Along with the recommendation tool, and the ability to track patient adherence to her treatment plans, Geri has also used Fullscript as a way to make supplements more affordable for her clients.

Barriers of discounting supplements

Setting up and running supplement promotions is a hassle for practitioners who use tools and software that do not support discounts. Barriers include applying promotions to the entire dispensary/account, the ability to change the discount percentage and sometimes even letting patients know about the promotions, via marketing and communications tactics.

“Before Fullscript, anytime we wanted to run a promotion we had to go in and apply discounts to every patient, manually and that was a lot of work! That’s all gone with Fullscript. It’s so much easier” –Geri Brewster RD, MPH, CDN

The manual setup of promotions and the time-consuming aspect of them can turn any busy practitioner away. When the tools and software a practitioner is using isn’t helping them with efficiency, it’s hard for them to buy-in. Thankfully, Fullscript has identified these pain points and barriers that practitioners face, and has made it easy to run a discounted supplement promotion for patients!

“In the past when I did promotions, it was very cumbersome and manual. Running promotions with Fullscript is so much easier and automated!” –Geri Brewster RD, MPH, CDN

Benefits of running supplement promotions on Fullscript

The Fullscript platform has been optimized for busy practitioners. The philosophy behind the software is adapted from practitioners’ needs and pain points, so Fullscript can become a solution-oriented tool rather than a hassle.

“Fullscript makes it so easy to run a promotion! It’s also very easy to turn the promotion on and off.” –Geri Brewster RD, MPH, CDN

When a practitioner sets up their Fullscript supplement dispensary, they can choose between a no-margin account or a margin account. Margin accounts are a great option for practitioners to make passive income through the platform, rather than recommending health stores or online supplement stores to patients. Everything is seamless and even annual sales taxes are generated by the Fullscript team.

Opting into an existing promotion on Fullscript can be done in four simple steps. Once a practitioner has all of their patients on Fullscript, they log in, navigate to ‘Dispensary Settings’, view ‘Patient Promotions’, and simply ‘Opt-in’. At the final step, practitioners also add the promotional discount they’d like to apply to their dispensary discount.

Did you know?
The best results are seen when a practitioner offers a between 15% to 25% discount to their patients.

Practitioners have full control of the discount percentage between 5% to 35% and can apply it to their entire dispensary or segment the discount by their own preferences. Once everything is set up, Fullscript offers to send an email to all patients, on behalf of the practitioners, on the day of the sale. Everything is done for the practitioner. If practitioners would like to publicly share the sale on their website or social media channels, they can!

In Geri Brewster RD, MPH, CDN’s case, she saw an increase in her dispensary’s activity while participating in the annual Cyber Monday sale. The Fullscript team worked with supplement brands to coordinate the sale and gave the option to all practitioners to opt-in. In the 2019 Cyber Monday sale, Geri was able to provide a discount to her clients and saw an increase of almost 10% for her overall dispensary activity. She also saw a jump in her MSRP and a 115% increase in orders from her existing clients.

Both patients and practitioners benefit from a supplement promotion and we can see that in Geri’s success metrics.

Affordability for patients

For patients, ordering supplements is often a cost not fully covered by an insurance provider. Even though the importance of maintaining good health with the help of supplements is important and understood, some patients simply can’t afford the added financial burden.

By being able to provide affordable prices, practitioners can assure that patients don’t have to choose between their preventative health plan and other expenses in their lives. Sometimes even the slightest reduction can help!

“With affordable prices, through discounts, I can help my clients avoid purchasing from random or popular online sites and having to deal with potentially poor quality-controlled products.” –Geri Brewster RD, MPH, CDN

Along with affordability, promotions on Fullscript are guaranteed to be safe. The Fullscript catalog has practitioner-grade supplements to give both the practitioner and their patient peace of mind. The Fullscript customer support team is also a resource for practitioners and patients if issues arise with supplement products. There is no hassle in sending supplements back if there is ever a need.

Convenience for patients

Practitioners don’t have to worry about running a promotion and getting too many products delivered to their office, which might not have enough space to store products. The convenience of patient delivery is ensured with Fullscript. This also makes it easier for the patient, to receive what they need and start their treatment/wellness plan right away, without having to pick up supplements from another location. The Fullscript doorstep delivery is an enjoyable experience for both patients and practitioners.

person ordering online with credit card in hand

Running promotions on Fullscript, helps patients stay well!

Quality assurance for practitioners

For practitioners, recommending quality products is extremely important. Knowing the ingredients, the formulations, any excipients, and also understanding the manufacturing processes of brands is an important part of the decision-making process in recommending specific supplements for individual patient care.

For practitioners who are busy seeing patients on a daily basis, researching quality regulations of each brand they’re recommending would be a daunting task. With Fullscript’s quality program, practitioners can trust the catalog of products, and even on sale, product quality isn’t compromised.

Optimized patient care for practitioners

Finally, an important benefit recognized by Geri is the ease of running a promotion using Fullscript while maintaining everything else going on in her practice. Because the Fullscript platform is automated, once the initial set up is complete, nothing else needs to be done by the practitioner. They get to focus on letting their patients know about the sale and continue providing care.

“Working with Fullscript on running promotions has been seamless. They take care of everything in the background. All I have to do is opt-in, and that is a beautiful thing!” –Geri Brewster, RD, MPH, CDN

There is no disruption in the workflow for the practitioner and if the promotion is successful, the payout for the practitioner is automatic. Practitioners can see the results instantly.

The bottom line

Running a promotion on Fullscript, whether it’s a sole promotion by the practitioner, like a Mother’s Day sale, or a Fullscript-led promotion, like Cyber Monday, it’s easy, safe, and convenient. No supplement quality is compromised, patients can enjoy affordable products delivered right to their door, and practitioners can avoid any hassle promotions may cause. This gives back crucial time to the practitioner so they can spend it helping their patients get better.

Would you like to participate in our upcoming patient promotion? Opt-in today!

Fullscript simplifies supplement dispensing.

Create your dispensary today I'm a patient