The Black Friday Cyber Monday Sale is fast approaching on November 25th – 29th 2022! If you’ve participated in past patient promos, you know they’re a great way to boost adherence, increase revenue, and help your patients improve health outcomes with savings on top-quality supplements.
7 tips for optimizing your Black Friday Cyber Monday Sale
We want both you and your patients to get the most out of the upcoming Black Friday Cyber Monday Sale. Here are our top tips to ensure your sale is a success once you’ve opted in!
1. Verify your discount
When you opt in to the Black Friday Cyber Monday Sale, you have full control over what your discount will be. Head to your Fullscript dispensary settings and go to the Patient promotions tab to verify your discount, and ensure it’s in line with your practice and your goals.
Keep in mind, when you’re setting the discount for the upcoming sale, it will apply on top of any current store discounts. As an example, if you currently have a dispensary discount of 15% and you opt in to the promotion with a 10% discount, the total discount for this patient promo will be 25%. It also stacks on top of any additional discount you give to specific patients.
Did you know? Practitioners who participate in patient promos, on average, see an increase in payouts by 219%*
2. Update your patient list
Make sure to update your patient list regularly — especially before a patient promo! We make it easy by allowing you to import your patients in bulk using the patient import tool. This way, you save time by adding your entire patient list all at once!
With new patients regularly joining your practice, it’s important to keep your list up to date. If someone hasn’t been added, or if they haven’t created their account, then they won’t receive notifications about the sale or be able to place orders!
To update your patient list:
- We recommend downloading the Fullscript template, which includes the necessary headings and examples of formatting to make your life easier.
- Then, simply follow the steps listed in this article.
3. Switch to a Full product catalog
By choosing a Full product catalog, your patients will have access to the entire Fullscript catalog. Here are the four different catalog settings you can choose from:
Full product catalog
Your patients can browse and shop the entire Fullscript catalog, including your favorites. Products that require a prescription will not be available for patients to shop.
Private catalog
Your patients can view everything with the exception of your “favorites.”
Closed catalog
Your patients can only see the products you’ve recommended or shared with them in a protocol.
Restricted catalog
Your patients can only see the recommended items and products in protocols that you’ve shared with them, as well as your favorites.
Did you know? The Fullscript catalog features a variety of non-toxic personal care products! Personal care products are available to patients who have access to a full product catalog or have them included in their treatment plans. You can now find skincare products, soaps and cleansers, as well as oral care!
When you choose the Full product catalog option, you’re empowering your patients to take control of their health and wellness routines. They’ll have affordable access to more products from Fullscript, such as vitamins, sports supplements, personal care products, and even healthy snacks!
“Patients will shop high-quality common supplements beyond the recommendations I provide. It’s easy for them to navigate and self-serve on the Fullscript catalog for themselves, their families, and even their pets.” – Dr. Melissa Gallagher, ND, CLT
As you know, all products offered through Fullscript are practitioner-grade quality and you can always keep track of what your patients are ordering within the platform to give you peace of mind.
To switch to a Full product catalog:
- Select your avatar to open the Practitioner menu and select Dispensary settings.
- Click the Permissions button.
- Choose your preferred catalog setting.
- Click the Save button at the bottom of the webpage.
Your catalog permissions can be changed at any time and will take effect immediately. For more information about updating your catalog settings, click here.
4. Start writing more treatment plans to engage patients
Writing treatment plans complete with detailed instructions and supplement recommendations is proven to incentivize disengaged patients and increased patient orders. In fact, practitioners on Fullscript see a 50% increase in orders when re-sending discounted treatment plans. Try re-sending a treatment plan through Fullscript during the sale to boost patient engagement!
Re-sending a treatment plan is easy. Simply head to the Insights Dashboard in your account, select the ‘Not ordered’ filter, and notify patients by clicking the ‘Option’ button next to their order status.
“I’ve been blessed to have Fullscript’s support in nurturing my patients and growing an additional revenue stream for my practice. Fullscript patient promotions have helped increase our revenue, help our patients stay on track in their wellness journey, and it’s a great way to give back to our patient base.” – Cherise Kutac Branch, APRN, FNP-BC, FAAMM
5. Promote the sale to your patients
In order for your patients to take advantage of the sale, they need to know that it’s happening! While we take care of general sale promotion and product shipments, we still recommend using the resources that Fullscript provides to help promote your dispensary’s sale further.
Learn more about how you can digitally communicate the sale to your patients.
Once opted in, you’ll receive:
- Fullscript’s marketing timeline.
- Ready-made promotional messaging for social media.
- Ready-made email templates.
6. Write promo-specific protocols
Shareable protocols help practitioners like yourself connect with more patients virtually. With the ability to offer group visits, share expertise with your colleagues, and empower your patients to take control of their wellness with self-serve capabilities, shareable protocols can offer significant value to your practice.
Learn more about the benefits of shareable protocols.
Did you know that shareable protocols can also benefit you during the Black Friday Cyber Monday Sale? By creating new, promo-specific protocols and sharing them with all patients, you can provide them with seasonal, relevant recommendations, such as skincare products, immune health products, sports supplements, and even healthy snacks!
7. Opt in to all future patient promos
Globally opt in to all future patient promos. This way, you and your patients will never miss out on a sale! Fullscript makes a global opt-in simple, so you can continue to boost adherence and increase revenue with ease.
To opt in to all patient promos:
- Go to Dispensary settings.
- Select Patient promotions.
- Set your discount and select Opt me in to all promotions.
We’ll keep you in the loop on all upcoming promos. Opt out in just a few clicks if you change your mind!
Did you know? Practitioners who participate in patient promos increase their number of ordering patients by an average of 108%*.
The bottom line
Fullscript makes it easy for practitioners to run a patient promo. Offer your patients savings on their health and wellness routines and make the most of the upcoming Black Friday Cyber Monday Sale by following the tips in this article!
*Stat reflects historical data from all patient promotions for practitioners in the U.S.