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Fullscript’s communications schedule

Timing

Starting November 27, 2024, Fullscript will begin communicating with your patients about the Black Friday Cyber Monday Sale.

Emails for patients

Before the sale starts, we’ll send one email to your eligible patients.  

During the sale, we’ll send a daily maximum of:

    • 1 text message
    • 1 push notification
    • 1 AM email 
    • 1 PM email (if the AM version is unopened)

How we keep patients on the loop

  • Patients who are more engaged with Fullscript communications overall, could qualify to receive multiple messages, while less engaged patients won’t receive as many. This helps to ensure our messages deliver to the different audiences at their preferred frequency.
  • Once a patient orders, we will stop messaging them about the promo. However, on the final day of the sale, we’ll remind them that they have a final chance to save.
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Your recommended communications schedule

To complement the messaging efforts Fullscript is making, we suggest that you send a “teaser” one or two days ahead of the sale, and then promote the sale each day it runs.

Graphics
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Download promotional graphics

Promote the biggest sale of the year on social media with professional graphics pre-sized for Facebook and Instagram.

Note: For Instagram Stories, upload the vertical image to Stories and swipe up when editing the story to include a link sticker — from there you can include your dispensary link for patients to easily access.

Download graphics

Use this messaging on social media

Use this messaging on social media

Use this messaging on social media

Use these tips to record a successful social video

The dos of social videos

Keep it short, 15 seconds is the most recommended.
Add subtitles, platforms like TikTok and Instagram can auto generate these.
End with a call-to-action, such as “place an order today!”

The don’ts of social videos

Don’t film in bad lighting. Natural lighting is best.
Don’t leave in clips or dead air, like waiting for the recording to start. These can be trimmed directly in many social platforms.
Don’t speak quietly. Ideally, record your audio with a separate mic rather than using the output of the camera.
View social video talking points

Help them save and stay adherent, too

The Fullscript mobile app can increase patient adherence by 40% compared to the web platform. Recommend the mobile app ahead of the sale so patients can stay adherent after the promo and:

  • Receive a push notification as soon as the sale is live.

  • Refill on-the-go, keeping health top of mind.

  • Use dose reminders to stay on track when life gets busy.

Get shareable handout

Frequently asked questions

When will you communicate with my patients?

We’ll be communicating with patients via email, push notification, SMS and in app pop up. The exact communications (frequency and type) patients receive depend on which channels they are subscribed to and are eligible to receive messages from.

All communications will happen from November 27–December 3, 2024.

Where do I find my online store link?

You can find your online store link on the first page when you sign in to your Fullscript account. Look for “Patients can access your dispensary by going to:” in the bottom tile. Copy and paste the online store link into your promotional communications.

What discount will I be providing?

You can choose the additional savings you offer patients in increments of 5%. This would stack on top of the store and individual discounts, with a maximum discount total of 35% in the US and 25% in Canada.

For example, if you currently offer a 10% discount and you opt in to the promotion with an additional 10% discount, your patients will receive a total of 20% off during the promotion.

 

Note: All lab kits, products, draws, and services excluded; additional product and service exclusions may apply. 

 

What discount will I be providing?

You can choose the additional savings you offer patients in increments of 5%. This would stack on top of the store and individual discounts, with a maximum discount total of 35% in the US and 25% in Canada.

For example, if you currently offer a 10% discount and you opt in to the promotion with an additional 10% discount, your patients will receive a total of 20% off during the promotion.

Can I adjust my dispensary discount or individual discounts during the promo?

No, you won’t be able to adjust your dispensary discount or edit individual discounts for patients at all between November 26 to December 3. Doing so puts us all at risk of communicating the wrong discount to patients.

Can I publicly advertise the discount amount?

According to our Acceptable Use Policy, you’re not able to advertise specific discount amounts  on public channels.

You can make a social media post saying there’s a sale, but you cannot say there’s a 20% off sale.

Find more help in the Fullscript Support Center

Self-serve from our support articles or talk to our Customer Success Team.

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Disclaimers

The promotion starts on November 29, 2024, at 12 a.m. ET and ends on December 4, 2024, at 2:59 a.m. ET. All lab kits, products, draws, and services excluded; additional product and service exclusions may apply.