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Fullscript’s communications schedule

The below is subject to change without notice.

Timing

Starting August 30, 2025, Fullscript will begin communicating with your patients about the Labor Day Sale. Eligible patients may receive one email before the sale.

Frequency

During the sale each patient could receive a different frequency of communications, based on their historical engagement. Each patient will receive a daily maximum of:

    • 1 text message
    • 1 push notification
    • 1 in-app message
    • 2 emails

Considerations

Once a patient orders, we will stop messaging them about the promo. However, on the final day of the sale, we may remind them that they have a final chance to save.

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Your recommended communications schedule

To complement the communications Fullscript is sending, we suggest that you send a “teaser” one or two days ahead of the sale, and then promote the sale each day it runs.

Download promotional graphics

Promote the sale on social media with professional graphics pre-sized for Facebook and Instagram.

Note: For Instagram Stories, upload the vertical image to Stories and swipe up when editing the story to include a link sticker — from there you can include your dispensary link for patients to easily access.

Download graphics

Use this messaging on social media

Use these tips to record a successful social video

The dos of social videos

Keep it short, 15 seconds is the most recommended.
Add subtitles, platforms like TikTok and Instagram can auto generate these.
End with a call-to-action, such as “place an order today!”

The don’ts of social videos

Don’t film in bad lighting. Natural lighting is best.
Don’t leave in clips or dead air, like waiting for the recording to start. These can be trimmed directly in many social platforms.
Don’t speak quietly. Ideally, record your audio with a separate mic rather than using the output of the camera.
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Talking points for social media videos

General info Personal care focus
Quality story
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Help them save and stay safe, too

In a crowded industry where regulations are loosely enforced, Fullscript invests over $10,000,000 annually in the Fullscript Quality Program — making it easy for providers and patients to access high-quality products.

Make sure your patients know that during the sale and beyond, ordering through your Fullscript store means never having to compromise on quality.

Get shareable handout

Frequently asked questions

When will you communicate with my patients?

We’ll be communicating with patients via email, push notification, SMS and in-app pop up. The exact communications (frequency and type) patients receive depend on which channels they are subscribed to and eligible to receive messages from.

All communications will happen from August 30–September 3, 2025.

Where do I find my online store link?

You can find your online store link by going to Settings, then selecting “Patient welcome page.”

What discount will I be providing?

You can choose the additional savings you offer patients in increments of 5%. This would stack on top of the store and individual discounts, with a maximum discount total of 35% in the US and 25% in Canada.

For example, if you currently offer a 10% discount and you opt in to the promotion with an additional 10% discount, your patients will receive a total of 20% off during the promotion.

Note: All lab kits, products, draws, and services excluded; additional product and service exclusions may apply. 

Can I adjust my dispensary discount or individual discounts during the promo?

No, you won’t be able to adjust your dispensary discount or edit individual discounts for patients at all between August 27–September 3, 2025. Doing so increases the risk of miscommunicating the discount to patients, which could lead to confusion and/or errors.

Can I publicly advertise the discount amount?

According to our Acceptable Use Policy, you’re not able to advertise specific discount amounts  on public channels. For example, you can make a social media post saying there’s a sale, but you cannot say there’s a 20% off sale.

Find more help in the Fullscript Support Center

Self-serve from our support articles or talk to our Customer Success Team.

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Disclaimers

The promotion starts on September 1, 2025, at 12 a.m. ET and ends on September 4, 2025, at 2:59 a.m. ET. All lab kits, products, draws, and services excluded; additional product and service exclusions may apply.