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Press Release - Fullscript and Natural Partners to Merge

Natural Partners and Fullscript plan to merge to create the industry-leading, technology-enabled, wellness management service for integrative healthcare practitioners and patients

Scottsdale, AZ, and Ottawa, ON, Canada, May 29, 2018 – Natural Partners, Inc. and Fullscript announced plans today to combine, bringing the best wholesale and fulfillment network in the nutritional supplement industry together with the premier online supplement dispensing platform to create a more efficient, effective, and innovative solution for integrative practitioners and patients who seek holistic and natural solutions for wellness.

Supplement protocols are notoriously complicated yet effective when followed; simplifying the patient’s process and routine is critical to improving outcomes. By providing a seamless solution for stocking, prescribing and dispensing, the new merged company gives practitioners the time and resources to create highly personalized wellness plans that are easy for patients to follow.

Natural Partners Fullscript will harness Fullscript’s excellence in software engineering and Natural Partners’ supply chain and merchandising expertise to provide a holistic management solution for integrative practitioners – no matter how they choose to prescribe and dispense. The new company, which will specialize in online dispensary management, speciality distribution, e-commerce, and patient adherence tools, is dedicated to supporting the expanding integrative healthcare market. The company’s new roadmap for service evolution and product innovation is expected to improve health outcomes for patients, while driving increased demand for wellness products and services.

“This combination is unique; we’re bringing together two teams that are completely complementary and laser focused on the future direction of the wellness industry. Fullscript’s strengths are amplified by Natural Partner’s strengths, and vice versa. The Natural Partners team is incredibly passionate, and it takes that kind of passion to make a difference in healthcare. That’s why we were so drawn to the Fullscript team. In an industry that’s fraught with complex issues that have a real impact on human lives, we’ve got something special to contribute – a great strategy, and a team of people that truly care.” said Fran Towey, Chief Executive Officer, Natural Partners Fullscript.

“When my co-founders and I started Fullscript in 2011, we knew we were embarking on a difficult journey with an incredibly worthy mission – we believe in integrative care and we need to make it easier for everyone involved in that industry, especially patients. Every decision we’ve made, every new feature or service that we’ve released in the past five years, it’s all been driven by that mission to take the hassle out of integrative health. The decision to combine with Natural Partners is no exception. They want what we want, they care about the same things we do, and together we can take our services and our platform even further in delivering on that shared goal.” said Kyle Braatz, President, Natural Partners Fullscript.

Natural Partners and Fullscript anticipate completing the transaction in June, assuming satisfaction of customary closing conditions.

About Fullscript:

Fullscript is a fast-growing, health-tech startup with over 2000% GAAP revenue growth in the past three years. Founded in 2011 by Kyle Braatz, Brad Dyment, and Chris Wise, Fullscript was the first online dispensing platform for nutritional supplements, now powering digital dispensing for over 25,000 practitioners, and over 450,000 patients across the U.S. and Canada. Fullscript’s mission is to take the hassle out of integrative healthcare by making supplementation seamless and easy. For more information, visit

Media enquiries for Fullscript should be directed to [email protected]

About Natural Partners:

Natural Partners, Inc. is a resource for integrative healthcare practitioners who strive to improve patient wellness and improve practice economics.  Founded in 1995 by Tye Smith, Natural Partners has researched trusted brands and welcomed them into their portfolio, currently offering over 16,000 premium products from hundreds of high-quality manufacturers.  No matter how integrative practitioners do business, Natural Partners ensures their patients get the products they need, when they need them, in a way they love. For more information, please visit

Media enquiries for Natural Partners should be directed to [email protected]

Fullscript content philosophy

At Fullscript, we are committed to curating accurate, and reliable educational content for practitioners and patients alike. Our educational offerings cover a broad range of topics related to integrative medicine, such as supplement ingredients, diet, lifestyle, and health conditions.

Medically reviewed by expert practitioners and our internal Integrative Medical Advisory team, all Fullscript content adheres to the following guidelines:

  1. In order to provide unbiased and transparent education, information is based on a research review and obtained from trustworthy sources, such as peer-reviewed articles and government websites. All medical statements are linked to the original reference and all sources of information are disclosed within the article.
  2. Information about supplements is always based on ingredients. No specific products are mentioned or promoted within educational content.
  3. A strict policy against plagiarism is maintained; all our content is unique, curated by our team of writers and editors at Fullscript. Attribution to individual writers and editors is clearly stated in each article.
  4. Resources for patients are intended to be educational and do not replace the relationship between health practitioners and patients. In all content, we clearly recommend that readers refer back to their healthcare practitioners for all health-related questions.
  5. All content is updated on a regular basis to account for new research and industry trends, and the last update date is listed at the top of every article.
  6. Potential conflicts of interest are clearly disclosed.
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