A New Leader in Integrative Health is Born


NP and Fullscript

Dear practitioners, suppliers, and partners:

When we launched Fullscript in 2011, we were just three guys from Canada who wanted to build something impactful – something we could work on for the rest of our lives and wake up every day excited about where we could take it next.

We owe the integrative healthcare community a great debt, because you helped us find that mission – the mission that gets us out of bed in the morning and fans the fire behind every decision and every new feature launch.

This has never been just about supplements. It has always been about the evolution of medicine. It has always been about helping practitioners provide better care, and most importantly, helping patients commit to wellness.

I often compare the practice and consumption of integrative healthcare to pushing a boulder up a mountain. It’s hard, especially when doing it on your own. If we want integrative healthcare to succeed, to be universally accepted and thoroughly integrated with our western standards and institutions, we need the entire community to get behind that boulder and push together.

Today is a milestone for Fullscript and for our community. Our community just got a lot stronger, and our power to push integrative care up that mountain just got a lot mightier. That strength comes from two companies coming together – previous competitors that realized we had the same goal, and would be stronger if we tackled it together.

By joining forces in a merger with Natural Partners, we can focus on catapulting our technology and customer experience to completely support the patient on their path to wellness, while greatly improving our fulfilment standards and adding value to the entire ecosystem.

Thanks to this merger, Fullscript customers will benefit from the following developments in the coming months:

  • 74 new brands will be added to our catalog, including Bezwecken, Professional Formulas and Enzymedica.
  • We’ll finally become the FULL script! Practitioners will be able to prescribe much more than just supplements.
  • Fullscript will be a patient’s master dashboard for their health; mission control for a multi-faceted, integrative wellness plan.
  • Instead of practitioners bringing all of their own patients to Fullscript, Fullscript will also find patients and bring them to practitioners.

Integrative healthcare is hard. It’s hard for practitioners; it’s hard for patients; it’s hard for suppliers, technology companies, and distributors; it’s hard for any company dedicated to wellness. This merger makes it just a little bit easier. It’s all about taking the hassle out of integrative healthcare, and we’re excited to continue this mission with an amazing partner and now teammate – Natural Partners.

In health and solidarity,

 

 

Kyle Braatz

CEO & Co-founder, Fullscript

 

 

Natural Partners and Fullscript anticipate completing the transaction in June, assuming satisfaction of customary closing conditions.

Fullscript content philosophy

At Fullscript, we are committed to curating accurate, and reliable educational content for practitioners and patients alike. Our educational offerings cover a broad range of topics related to integrative medicine, such as supplement ingredients, diet, lifestyle, and health conditions.

Medically reviewed by expert practitioners and our internal Integrative Medical Advisory team, all Fullscript content adheres to the following guidelines:

  1. In order to provide unbiased and transparent education, information is based on a research review and obtained from trustworthy sources, such as peer-reviewed articles and government websites. All medical statements are linked to the original reference and all sources of information are disclosed within the article.
  2. Information about supplements is always based on ingredients. No specific products are mentioned or promoted within educational content.
  3. A strict policy against plagiarism is maintained; all our content is unique, curated by our team of writers and editors at Fullscript. Attribution to individual writers and editors is clearly stated in each article.
  4. Resources for patients are intended to be educational and do not replace the relationship between health practitioners and patients. In all content, we clearly recommend that readers refer back to their healthcare practitioners for all health-related questions.
  5. All content is updated on a regular basis to account for new research and industry trends, and the last update date is listed at the top of every article.
  6. Potential conflicts of interest are clearly disclosed.
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