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Case Study
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Practitioner Case Study: How Fullscript Practitioners Used Shareable Protocols to Increase Orders, Motivate Patients, and Grow Their Client Lists

March 8, 2021
Fact checked
Written by Ally Foster
  1. Wellness blog
  2. Practitioner Case Study: How Fullscript Practit...

As we release brand-new shareable protocol functionality, we followed-up with our practitioners who have been using this tool since it was first released to see how it’s impacted their patients and practices.

Last year, Fullscript released shareable wellness protocols, a new way for practitioners to spread wellness further — in a fraction of the time. Fullscript practitioners can write a general health protocol, and with a click, make it available to all of their patients at once. The platform generates a link to that protocol, which practitioners can share publicly — for example, on their website, or in emails to their patients — not only driving existing patients in to self-serve from the protocol’s recommended products, but also attracting new patients to the practitioner’s dispensary!

As we continue to iterate on shareable protocols and add new features and functionality, we followed-up with some of our practitioners to see what kind of results they’ve been seeing. Practitioners who use this tool to offer one-to-many care have said it’s saved them time, helped them generate extra revenue, and has been a real “game-changer” for their practice.

Patients sitting in a room together with masks on

Use shareable protocols to support group visits, attract new patients, and let existing ones self-serve!

Increased patient engagement and sign-ups

Melissa Groves, RDN, LD, is a registered dietitian specializing in PCOS (polycystic ovarian syndrome), infertility, and other hormone imbalances. The first time she used a shareable wellness protocol, Melissa saw:

  • Her active clients increase by 528%
  • 4x her average orders
  • A 377% increase in MSRP

“Being able to share my protocols on Fullscript has been a game-changer! When people sign up through my link, they get access to my recommendations, which has increased both sign-ups and orders. With just one email, my active clients went from 57 to 301, and orders and sales saw a bump as well.” — Melissa Groves

Shareable wellness protocols are a seamless way of promoting your practice to new and existing patients. Including thoughtful and timely protocols in your private and publicized communications can motivate your patients and encourage new ones to become clients.

NOW BETTER
Shareable protocols 2.0
Support group visits, attract new patients,
and collaborate more easily with colleagues!
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Improved access to wellness

Dr. Elana Roumell, ND, is the creator of Med School for Moms and founder of Nourish Medical Center in San Diego, CA. She’s used shareable wellness protocols in several ways, including to support a few promotions.

Recently, she used a shareable wellness protocol to promote a two-day sale, which brought in 130 new accounts!

“One of the main goals in my business is to make life easier for moms, and one confusing and overwhelming issue moms face is questioning which supplements to buy. Liz helped set up the protocols, brainstormed ways to craft the message, and cheered me on as we saw sales rapidly climb to over double my monthly average — making the entire process both fun and well worth doing again! This process helps increase revenue sales while providing a service to my community that ultimately makes their life easier.” — Dr. Elana Roumell, ND’

Dr. Sara Jean Barrett, ND, is the co-founder of Wellness Minneapolis. She used shareable wellness protocols on Fullscript to create a winter wellness toolkit, and sent the link out in her regular newsletter. This gave all of her clients easy access to a timely and seasonal protocol to help them stay well. “This worked well,” she said, noting that they saw a significant increase in new patient sign ups as a direct result of sharing the protocol. “We are in the process of creating a similar protocol for Spring, Summer, and Fall.”

Practitioners and patients all benefit when general health-focused protocols are shared more widely. While practitioners experience a boost in orders, patients get easier access to helpful recommendations, top-quality products, and the convenience of having supplements shipped quickly right to their doorsteps, so they can start the protocol while they’re feeling motivated and engaged!

Streamlined workflow

Dr. David Morcom, PharmD, is a functional medicine practitioner who aims to understand each patient as a whole and their condition at its root. He balances many specialties, and as a result, many treatments — which can make his workflow complicated. Shareable wellness protocols have enabled his patients to self-serve, saving him hours each week.

“Shareable wellness protocols are what I’ve been waiting for to take my business to a new level. I love that I can create protocols that are visible to all my patients that address a variety of common issues that arise in their healing process. Further, the ability to share these protocols on my website, blogs, and social media is what is even more exciting! This allows me to reach a whole new population of potential patients to support more people with their health and to create a profitable business model of passive income for the future!” — Dr. David Morcom, PharmD

Shareable wellness protocols remove repetition from the recommendation process. Practitioners who have standardized treatment plans can help patients self-serve, leaving them more time to focus on patients who need individualized, acute care.

Getting started is easy too

If you’re a practitioner interested in saving time, growing your practice, engaging your patients, and improving access to wellness, consider shareable wellness protocols from Fullscript.

For Fullscript users, sharing wellness protocols are an easy three-step process. For practitioners not on Fullscript, signing up is easy, too — and 100% free. It may be what your practice needs to take patient care to the next level. Plus, we’ve recently added more ways to use shareable protocols! You can now create more specific recommendations, and batch-send them to multiple, select patients at once. This is a great way to support group visits!

We’ve also made it easy for those in a multi-practitioner Fullscript dispensary to send protocols to their colleagues without leaving the platform. This is a great way to share expertise, reduce duplication of work, ensure patients are receiving consistent care, and help the clinic see an overall increase in patient engagement and orders!

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Disclaimer

The information in this article is designed for educational purposes only and is not intended to be a substitute for informed medical advice or care. This information should not be used to diagnose or treat any health problems or illnesses without consulting a doctor. Consult with a health care practitioner before relying on any information in this article or on this website.

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Fullscript content philosophy

At Fullscript, we are committed to curating accurate, and reliable educational content for practitioners and patients alike. Our educational offerings cover a broad range of topics related to integrative medicine, such as supplement ingredients, diet, lifestyle, and health conditions.

Medically reviewed by expert practitioners and our internal Integrative Medical Advisory team, all Fullscript content adheres to the following guidelines:

  1. In order to provide unbiased and transparent education, information is based on a research review and obtained from trustworthy sources, such as peer-reviewed articles and government websites. All medical statements are linked to the original reference and all sources of information are disclosed within the article.
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