Tips for Writing More Engaging Supplement Plans

Even the most thoughtful supplement plans only work if your patients are willing to work with them. There isn’t an ingredient in the world that’s effective from inside the bottle. Too often, providers can find themselves putting in the time to develop a highly personalized care plan that fails to connect with their patient. Writing plans that get results comes down to keeping patients informed, engaged, and invested along the way. A few simple shifts in your process can transform your practice and help deliver the better outcomes patients deserve.

Let’s take a look at each step and explore some of the tools Fullscript offers to help drive patient adherence.

1. Making the plan understandable

Meet your patients where they are and move forward.

It’s vital to make sure your patients buy into their plan before they buy a single product. This means providing a clear understanding of where they are, where they need to be, and how they can get there. Remember, every patient has a different degree of knowledge when it comes to their health and wellness. Find their comfort zone and educate as you go. Capturing diagnostic insights and a clear picture of their current routine is a great starting point for the discussion. Fullscript offers the tools to help you provide your patients with some clarity.  

Labs interpretations on Fullscript help your patients see the big picture

Biomarkers are the building blocks of any good patient plan, and diagnostic testing on Fullscript delivers the valuable insights you need to make and measure more effective plans.  But connecting the dots for your patients has always been a challenge. The labs interpretations tool on Fullscript not only helps you make sense of lab results faster – it can help you show patients a snapshot of Quest Diagnostic blood lab biomarkers and where their numbers fall within optimal ranges. These easy-to-digest visualizations are an excellent way to lead the conversation around areas of concern and discuss potential preventative steps.  

The benefits don’t stop there. Blood lab interpretations can also show trends over time, giving your patients a clear look at their progress. Use this tool throughout the patient care cycle to celebrate success and, when necessary, help explain why some plan modifications may be necessary. Diagnostic insight is nothing new, but giving your patients an easier way to engage with the results can strengthen their understanding and help achieve better outcomes.

Getting your patients to share their daily routine can help change it

Most patients aren’t starting from square one. They may have an existing supplement routine and even some medications to consider. Getting a good look at what they’re currently taking can give you a sense of their willingness to adapt to a new routine, the complexity they’re used to, and help set your plan up for success. You want to be able to quickly assess formulations, doses, and product quality. However, the information gathering process has always been cumbersome – eating away at the valuable time spent with patients while not providing instantly actionable data. By streamlining the process, Fullscript makes the information easier for you to gather while setting the foundation of your future supplement plans. 

The ‘currently taking’ feature built into Fullscript’s mobile app gives patients a frictionless method to upload their daily routine prior to an appointment. That means you’ll be walking in with a detailed breakdown by ingredient –  pulled from a database of over 80,000 supplements and 150,000+ medications – ready to discuss their routine. This also helps get patients over the hurdle of downloading the Fullscript mobile app – where they can easily scan barcodes and bottles. That means one step closer to engaging in your supplement plan. 

Did you know? Patients who use the Fullscript mobile app are 34% more likely to refill compared to the website.*  

Start building trust in supplements from the beginning

Many patients are skeptical about supplement efficacy and safety. It’s important to remember, they’re not wrong. Years of negative headlines have had their impact. That’s why it’s critical to show your patients that you care about ingredient quality, transparency, and scientific studies. Explain to them the value of choosing the right ingredients to support their health goals and the importance of relying on trusted brands backed by clinical research and third-party testing. All supplements are not created equal. Having this frank conversation with your patients upfront will help build the trust they need along the way.  

Fullscript is here to help by giving your patients easy access to safe, effective supplements offering healthcare’s top brands all in one place – delivered to their door in its most pristine form.  They can shop with confidence, knowing they’re always getting the exact high-quality products their provider recommends. This marketing toolkit is designed to help you clearly communicate the benefits of ordering through Fullscript to your patients. Fullscript also offers a wide range of educational resources to help you stay on top of clinical data, studies, and ingredient research, so you can be sure you’re giving patients the latest information.  

2. Making the plan actionable

Build your recommendations around your patient’s life.

The success of a supplement recommendation revolves around two key questions. How well does your patient understand it? And how well do you understand your patient? Converting a plan into action requires taking all that information and tailoring it to meet your specific patient’s needs. Be sure to deliver it with clarity, make space for questions, and avoid complexity whenever possible. There’s no magic trick or perfect set of words, but by helping your patients clearly visualize the goals ahead you make them feel more achievable. 

Write clear, actionable instructions patients can actually follow

Patients are more likely to follow a plan when the instructions are simple and explicit. Be specific to avoid any questions that could slow your patient’s progress. Give them a clear time of day – morning, afternoon, evening, etc. – dosage amounts, and any consumption instructions – with food, on an empty stomach. Sometimes a plan makes perfect sense on paper, but when you take a good look at your patient’s daily routine you realize it needs some adjusting.  Follow up with your patients a few weeks into a new plan and see how it’s going. Let them know that tweaking the plan to fit their life is part of the process.  

Fullscript can help enhance your ability to deliver clear and actionable plans your patients can easily follow. The structured dosage feature allows you to provide clear and precise instructions – i.e., take two pills, twice daily, morning and night, with food and a full glass of water – designed to reduce confusion and increase adherence. It’s a simple tool that ends up saving you time by establishing the strong foundation of a successful plan.  

Did you know? 42% of new providers report saving at minimum 1-3 hours per week on treatment plans using Fullscript’s clinical tools. 

Simplify the plan to avoid the problems

Before sending any supplement plan, ask yourself: Can my patient actually follow this plan? Is it simple enough to fit into their life? Overly complex regimens can easily lead to patient confusion, decreasing the risk of the plan being successful. Maybe not at first, but eventually complexity gets in the way of even the best plans. This is where a little simplification can go a long way. Limit the number of supplements, opt for a simpler-to-follow daily dosing schedule, and do whatever you can to avoid overwhelming your patients with too many instructions or additional concerns. This is not advice designed to limit your care, but a reminder to make sure your plan is optimized for the real world. 

With the plan optimization tool, Fullscript can help you design more successful plans before they even get started. This smart feature can automatically show you recommendations for similar products with the same ingredient intake that might be easier on your patients – less pills or simpler doses. So you can write a plan that stands the test of time and promotes patient adherence. 

3. Making the plan accessible

Make sure the plan’s sustainable and affordable.

The one place your plan’s impact will surely be measured is your patient’s pocketbook. Financial concerns are one of the most significant barriers to plan adherence. Helping your patients understand and overcome the cost of their supplement plan can boost long-term engagement and success. Providers who choose a Fullscript “profit” account have the flexibility to reduce margin in the form of patient savings. You’ll have multiple discounting options to help you create an attractive and flexible pricing structure to meet your patients’ needs – and your practices. Here are some measures to consider applying.

Storewide discounts for your entire practice

Offering a percentage-based discount on your entire catalog makes every product more affordable for your patients. It also reinforces the value your patients receive when shopping via your Fullscript store. This can keep patients relying on high-quality products through Fullscript, rather than shopping other online retailers whose offerings might be more questionable.  

Personalized patient discounts

Whole person care is all about personalization. Some patients might be more budget sensitive than others. Fullscript enables you to set individual discounts within the patient profile, so you can custom tailor pricing to better meet your specific patients needs.  

Offering milestone discounts

The ability to further incentivize patient milestones can prove to successfully convert plans and promote continued adherence. Setting up a “First time order” discount is a great way to encourage new patients to explore your Fullscript store. While additional auto refill discounts can reward patients for committing to long-term plans and outcomes.  

Patient promotions

Periodically throughout the year, Fullscript offers participation in limited-time saving events to help provide more savings and promote adherence. Providers can opt-in to these patient promotion sales individually during the weeks leading up to them – or simply set their account to always opt-in to these events. Either way it’s a great opportunity to drive patient engagement.  

Did you know? On average, providers who participate in patient promotions see a 99% increase in the number of ordering patients.  

The bottom line

Patients don’t plan on going off their plan. But patients are only human. They have busy lives, filled with distractions and dozens of things all vying for their attention at any given time. By keeping them informed, engaged, and invested along the way you can write plans that connect and deliver the better outcomes your patients deserve. While Fullscript offers a suite of tools to help you strengthen your plans from the start, nothing works without a deep understanding of your patients and their needs. Learning how to spot concerns around complexity, cost, or gaps in a patient’s supplement knowledge before they become problems, will help you write more successful and sustainable plans.