Should Doctors Blog? Top 10 Reasons Practitioners and Medical Practices Should Consider Blogging
Blogging presents a considerable opportunity for healthcare professionals, including doctors. When done correctly, applying on-page search engine optimization (SEO) tactics to medical blog writing can lead to effective healthcare marketing and powerfully improve a medical practice’s business in many ways.
Continue reading to learn more about the top ten reasons doctors should consider blogging to get the word out about their medical practice and to reach new patients.
Top Reasons Healthcare Practitioners Should Blog
Blogging not only helps you connect with your audience, but also improves your search engine rankings (how and where you show up on Google and other search engines) on the internet as well. Learn all about how blogging helps with SEO as well as how medical practitioners can use blogging to grow their practice below.
1. Increases Online Visibility
When looking for a doctor or an answer to a specific medical question, internet users patients turn to the web. 21% of participants in a Pew research study said they vet specific doctors or hospitals before scheduling any in-office appointments. (2)
2. Helps Control Your Professional Reputation
If you do not establish yourself online, then you are giving other people the power to control your professional narrative. As an example, when potential patients search for you, they could come across incorrect office hours. Furthermore, being invisible online makes it easier for other practices to take patients and spread potential misinformation.
3. Allows You to Gain a Loyal Patient Base and Attract Your Ideal Patient
Increase patient loyalty and build an easily searchable, positive online referral base by writing about topics patients are curious about or have questions about during appointments. A blog also gives you a space to share patient testimonials. Furthermore, when healthcare professionals post testimonials with videos or images from a relatable patient, they tend to generate far more engagement with those blog posts because patients often re-share on their platforms. This effect is supercharged when testimonial blog posts are shared via your social media handles.
