Social Media Marketing for Doctors and Other Integrative Healthcare Professionals
There are more than five billion social media users globally. () With social media being so popular, many businesses—including—have started using social media as an effective means of marketing their products and services.
How can a social media marketing strategy help your medical practice? Continue reading to learn more about social media marketing for doctors and how you can use it to grow your medical practice.
Having a social media presence can help you attract new patients and engage existing ones.
What is social media?
Social media is any type of digital platform, such as an app or website, that allows people to create and share content publicly. () Social media sites can include content of various lengths in many formats, such as illustrations, written content, and videos. You can use social media to:
• Connect with your community
• Create content
• Have conversations
• Share information (6)
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Common social media platforms
There are many different social media platforms with different capabilities and a slightly different user base. As a result, you may use different platforms to share certain content and target specific audiences you would like to reach.
Learn how different social media platforms compare.
What to post on each social media platform
• Facebook(App store,Google Play,website):pictures, videos, and written curated content.
• Instagram(App store,Google Play,website):high-resolution photos, videos and story updates
• LinkedIn(App store,Google Play,website): professional content, news, jobs, and research
• TikTok (App store,Google Play,website):video content, challenges, and trends
• Twitter(App store,Google Play,website):blog posts, news, and GIFs
