If you’ve participated in past patient promos, you know they’re a great way to boost adherence and help your patients improve health outcomes with savings on top-quality supplements.
5 tips for optimizing your supplement sale
We want both you and your patients to get the most out of the next Patient Promotion. Here are our top tips to ensure your next patient promo is a success!
1. Update your patient list
Make sure to update your patient list regularly — especially before a patient promo! We make it easy by allowing you to import your patients in bulk using the patient import tool. This way, you save time by adding your entire patient list all at once!
With new patients regularly joining your practice, it’s important to keep your list up to date. If someone hasn’t been added, or if they haven’t created their account, then they won’t receive notifications about the sale or be able to place orders!
To update your patient list:
- We recommend downloading the Fullscript template, which includes the necessary headings and examples of formatting to make your life easier.
- Then, simply follow the steps listed in this article.
2. Switch to a Full product catalog
By choosing a Full product catalog, your patients will have access to the entire Fullscript catalog. Here are the four different catalog settings you can choose from:
Full product catalog
Your patients can browse and shop the entire Fullscript catalog, including your favorites. Products that require a prescription will not be available for patients to shop.
Private catalog
Your patients can view everything with the exception of your “favorites.”
Closed catalog
Your patients can only see the products you’ve recommended or shared with them in a protocol.
Restricted catalog
Your patients can only see the recommended items and products in protocols that you’ve shared with them, as well as your favorites.
Did you know? The Fullscript catalog features a variety of non-toxic personal care products! Personal care products are available to patients who have access to a full product catalog or have them included in their treatment plans. You can now find skincare products, soaps and cleansers, as well as oral care!
When you choose the Full product catalog option, you’re empowering your patients to take control of their health and wellness routines. They’ll have affordable access to more products from Fullscript, such as vitamins, sports supplements, personal care products, and even healthy snacks!
“Patients will shop high-quality common supplements beyond the recommendations I provide. It’s easy for them to navigate and self-serve on the Fullscript catalog for themselves, their families, and even their pets.” – Dr. Melissa Gallagher, ND, CLT
As you know, all products offered through Fullscript are professional-grade quality and you can always keep track of what your patients are ordering within the platform to give you peace of mind.
To switch to a Full product catalog:
- Select your avatar to open the Practitioner menu and select Dispensary settings.
- Click the Permissions button.
- Choose your preferred catalog setting.
- Click the Save button at the bottom of the webpage.
Your catalog permissions can be changed at any time and will take effect immediately. For more information about updating your catalog settings, click here.
3. Start writing more supplement plans to engage patients
Writing supplement plans complete with detailed instructions and supplement recommendations is proven to incentivize disengaged patients and increase patient orders. In fact, providers on Fullscript see a 50% increase in orders when re-sending discounted supplement plans. Try re-sending a supplement plan through Fullscript during the sale to boost patient engagement!
4. Promote the sale to your patients
In order for your patients to take advantage of the sale, they need to know that it’s happening! While we take care of general sale promotion and product shipments, we still recommend using the resources that Fullscript provides to help promote your dispensary’s sale further.
Once opted in, you’ll receive:
- Fullscript’s marketing timeline.
- Ready-made promotional messaging for social media.
- Ready-made email templates.
5. Offer promo-specific product bundles
Did you know that product bundles can benefit you during a patient promotion? By offering new, promo-specific bundles and sharing them with all patients, you can provide them with seasonal, relevant recommendations, such as skincare products, immune health products, sports supplements, and even healthy snacks!
With back-to-school season in full swing, turn our pre-made fall personal care bundles into a multi-patient plan.
Did you know? Providers who participate in patient promos increase their number of ordering patients by an average of 99%*.
The bottom line
Fullscript makes it easy for providers to run a patient promo and help their patients save. Offer your patients savings on their health and wellness routines and make the most of Patient Promotions by following the tips in this article!
*Stat reflects historical data from all patient promotions for providers in the U.S.
