The Average Price of a Functional Medicine Visit – How Do Your Prices Compare?

Functional medicine takes a whole-body approach to health, focusing on the root causes of concerns rather than just managing symptoms. It evaluates lifestyle, genetics, and environmental influences to develop individualized care plans.

Understanding the cost of functional medicine is important for both patients and providers. Patients benefit from knowing what to expect when planning their care, while providers aim to set fees that align with their expertise while remaining accessible.

Several factors influence pricing, including location, provider experience, and the services included in a visit. 

This article provides a clear breakdown of these costs, helping providers in structuring their pricing.

What determines the cost of a functional medicine visit?

The cost of a functional medicine visit varies based on several factors, from location to the services included. Understanding these factors can assist providers in setting appropriate pricing.

Geographic location

Urban areas with higher demand, such as New York and Los Angeles, tend to have higher consultation fees than rural regions.

Provider experience and credentials

Providers with advanced training, such as Medical Doctors (MDs), Osteopathic Doctors (DOs), and Naturopathic Doctors (NDs), or those with specialized expertise, often charge higher fees.

Type of visit

Initial consultations cost more than follow-ups due to their comprehensive assessments, which involve detailed medical history reviews and personalized care planning.

Services included

Costs vary based on whether a visit includes only a consultation or additional services like lab testing, customized treatment plans, and ongoing support.

Diagnostic testing and technology

Clinics that offer specialized lab tests, genetic screenings, and microbiome analysis may charge more based on the type and complexity of the testing.

Provider demand, specialization, and reputation

Providers with a well-established reputation and notable patient outcomes may charge higher fees, especially when demand for their services exceeds availability. Additionally, providers specializing in areas like autoimmune conditions, gut health, or chronic diseases may justify charging higher rates due to their advanced skills and specialized knowledge.

Average cost of a functional medicine visit

The cost of a functional medicine visit depends on several factors. Many providers offer bundled packages that cover an initial consultation, lab testing, and follow-up visits, while some provide single-visit, a-la-carte pricing. 

Understanding these cost variations allows providers to set competitive, sustainable fees.

Cost breakdown by provider type

The cost of a functional medicine visit depends on the provider’s qualifications and the scope of care offered. While pricing can vary widely, there’s no reliable national source that accurately reflects average costs. Instead, we’ll offer a few examples of clinic pricing to help illustrate the range.

Medical doctors (MDs) and doctors of osteopathic medicine (DOs)

MDs and DOs typically have the highest fees due to their medical training, diagnostic capabilities, and ability to prescribe treatments.

Example One:

• New patient: $895–995
• Follow-up: $400–450 

Example Two:

• New patient: $750 
• Follow-up: $325 

Naturopathic doctors (NDs)

NDs often charge similar rates to MDs and DOs but focus on holistic therapies, lifestyle interventions, and natural treatments.

Example One:

• New patient: $422
• Follow-up: $295

Example Two:

• New patient: $350
• Follow-up: $150

Health coaches and functional medicine practitioners (Non-MD/DO/ND)

These providers generally charge lower fees as they provide wellness guidance rather than medical diagnosis or prescription-based treatments.

Example One:

• $50 per visit

Example Two:

• $125 per visit

Service-specific cost breakdown

Functional medicine typically involves multiple services, each contributing to the overall cost of care.

Initial consultation

An initial consultation is a comprehensive visit that includes an in-depth health history, lifestyle assessment, and treatment planning. Lab tests are often recommended but are typically charged separately.

Comprehensive lab testing

Specialized tests evaluate gut health, hormones, micronutrients, and genetics. Costs vary depending on whether testing is included in a package or billed separately.

Personalized treatment plans

Personalized treatment plans are customized recommendations for nutrition, supplements, and lifestyle changes. Some providers include ongoing plan adjustments, while others charge separately for modifications.

Ongoing patient support

Follow-up visits, telemedicine, and concierge services may be bundled or charged separately. Some providers offer subscription-based models for continuous care.

Additional fees

Additional expenses may apply depending on the provider’s pricing structure.

Health coaching

If not included in the provider’s care model, coaching for nutrition, fitness, and lifestyle changes may require an additional fee.

Membership and subscription plans

Some practices offer monthly or annual plans that provide ongoing care, follow-ups, and telemedicine access.

Communicating visit costs: What to share with patients

Helping patients understand the cost structure of functional medicine can support informed decision-making, improve satisfaction, and reduce barriers to care. Consider proactively addressing affordability and payment options during intake or consultations.

Strategies to support patient affordability

• Educate patients on HSA/FSA eligibility: Many patients are unaware that they may be able to use Health Savings Accounts (HSAs) or Flexible Spending Accounts (FSAs) to cover functional medicine visits. Mentioning this early can ease concerns around out-of-pocket expenses and highlight potential tax advantages.
• Offer flexible payment options: If feasible, consider offering installment plans or financing options. Spreading out costs over time can reduce financial strain and support continuity of care.
• Consider a sliding fee scale: Sliding scale models based on income can increase accessibility while maintaining clinic sustainability. Additionally, referring patients to health coaches or wellness professionals for ongoing support may provide more budget-friendly care continuity.
• Encourage price transparency: Patients benefit from clear communication around visit fees, bundled services, and what’s included in the cost. Encouraging prospective patients to compare providers can build trust and emphasize the value of your services.

Helping patients get the most value from functional medicine visits

Functional medicine can be a significant investment for patients. Providers play a key role in ensuring that care is both effective and perceived as valuable. Clear communication, thoughtful service design, and cost transparency can help patients engage more confidently in their health journey.

Provider strategies to enhance perceived value

• Clarify services and pricing up front: Clearly outline what’s included in each visit or package. Being transparent about pricing and any potential additional fees (e.g., advanced testing or supplement protocols) can reduce confusion and increase trust.
• Offer thoughtfully designed bundled packages: Consider offering service bundles that combine initial consults, follow-ups, lab testing, and communication support. These can offer greater value to patients while supporting care continuity and adherence.
• Help patients prioritize necessary services: Engage patients in collaborative decision-making about labs, supplements, and treatment options. This helps them focus on what’s clinically relevant and reduces unnecessary spending.

What providers need to know about pricing their services

Setting the right price for functional medicine services is essential for running a successful practice. Competitive, thoughtful pricing helps attract patients, supports practice growth, and ensures long-term sustainability.

Balancing affordability with profitability

• Offer value without undervaluing services: Price your services fairly, reflecting your expertise and the quality of care provided. Avoid setting rates too low, as this could negatively impact practice sustainability.

• Provide flexible payment options: Offering payment plans, financing, or sliding scale options can attract more patients and improve accessibility, allowing patients from various financial backgrounds to access your care.

• Insurance and payment structures: Decide whether accepting insurance or operating on a cash-based model aligns best with your practice goals. Many functional medicine providers choose cash-based practices.

Careful consideration of these factors helps functional medicine providers set pricing that maintains financial health, attracts a steady patient base, and enhances patient satisfaction.

Key takeaways

• The cost of functional medicine visits varies widely depending on location, provider experience, consultation type, and services provided.

• Urban areas and providers with advanced qualifications or specialized expertise generally charge higher fees.

• Initial consultations are typically more expensive than follow-up visits due to their detailed nature and personalized planning.

• Many providers use bundled packages that include multiple appointments, lab testing, and ongoing support, offering better value compared to individual visits.

• Additional costs, such as lab testing fees, health coaching, or subscription-based plans, may apply depending on the provider’s pricing model.

• Patients may be able to manage functional medicine expenses by using HSAs, FSAs, exploring payment plans, comparing providers, and discussing necessary services clearly with providers.